In the first quarter of 2018, as the demand entered the off-season cycle, the price was revised downwards. In the first quarter, the NAND Flash brand factory revenue season was reduced by 3%. In the second quarter, the market was still in a state of oversupply, eMMC/UFS, SSD and other contracts. Prices continue to fall, but suppliers are looking to stimulate higher-middle-capacity products such as 256GB SSDs and 128/256GB UFSs to grow at higher bit rates through more attractive quotations. Therefore, it is expected that the revenue performance of various suppliers can still be achieved. Hold steady.
Looking forward to the second half of the year, in the traditional peak season, Apple's new aircraft stocks will help to boost the NAND Flash market price volatility will return to a more stable state. In fact, NAND Flash demand has been depressed for nearly a year due to the previous high price shock. The current price trend will help OEMs adopt higher-capacity products in PCs, smartphones and other new generation products, and continue to drive demand for NAND Flash. Steady growth.
In the first quarter, as the demand for servers, data centers, and smart phones were affected by the off-season impact, Samsung’s bit shipments fell slightly, and prices of products such as Client and Enterprise SSD were revised downwards. Revenue fell 5.6% from the previous quarter to $5.82 billion.
From the perspective of product strategy, Samsung expects demand to surface after the price of SSD is moderately revised. In particular, the SSD mounting rate of notebook computers is growing rapidly. In the Enterprise SSD market, Samsung continues to maintain high competitiveness in PCIe and high-capacity products. , And hope that the price drop will lead to further increase in carrying capacity; In the mobile device market, Samsung also continues to promote the flagship model to higher capacity development.
In the first quarter, due to the impact of smart phone off-season, SK Hynix bit shipments decreased by nearly 10% quarterly, and the average sales unit price was supported by the eMCP contract price, although only a 1% quarterly decrease, but the overall revenue It was US$1.55 billion, down 13.9% from the previous quarter.
Sales of SK hynix are mainly in the NAND Flash and MCPs installed in mobile devices. Despite the decline in demand for smartphones in the first quarter, China’s smartphones have upgraded their high-end models from 64/128 GB to 128/256 GB, and At the end of the second quarter, Apple's stocking demand started. It is expected that the second quarter of SK hynix will still have stable growth in shipments and revenue performance. With the increase in 72-layer 3D-NAND capacity and yield, it is expected that the proportion of its SSD shipments carrying 72-layer 3D-NAND will increase significantly this year.
Although the first quarter was affected by the off-season of smart phones, Toshiba benefited from the start of shipments of 64-layer 3D-NAND Flash wafers to various module factories, which resulted in a slight increase in overall shipments, and stocking at the module plant Wafer as well as SSDs. When the average shipment capacity grew, the average sales unit price grew by nearly 10%, and the overall revenue came to US$3.04 billion, which was a growth of 9.4% from the previous quarter.
It is worth mentioning that the Toshiba Semiconductor sales case has been approved by China's anti-monopoly review on May 17 and is expected to be completed on June 1. It is expected that the successful completion of the sale will make the construction progress of Fab 6 and Fab 7 more On the track, the funds required for technical development after the 96th floor will be more robust, and the Toshiba and Western Digital camps will continue to maintain their competitive edge in the NAND Flash market.
The first quarter was affected by the traditional off-season and the decline in shipments of notebook PCs and server SSDs. Shipments in the first quarter of Western Digital dropped by more than 5% quarter-to-quarter. In terms of retail sales, although multi-brand strategies continued to work, the products Prices were still falling due to oversupply of NAND Flash and the impact of inventory adjustments in the first quarter. The average selling unit price fell by nearly 5%, making NAND Flash revenue in the first quarter of the Western Digital reached US$2.36 billion, down 9.8% from the previous quarter.
With the change of sales strategy, Micron gradually shifted its focus from the original channel market players and Wafer to shipping their own branded products. The sales performance of SSD products was very bright this season, and the overall bit shipment also grew by over 10%. %, however, due to the significant decline in channel SSD and 3D-NAND TLC Wafer prices in the first quarter, the average selling unit price fell by nearly 15%. Under mutual offset, Micron’s first-quarter revenue was US$1.81 billion, compared with the previous quarter. Declined by 3.3%.
With continued growth in server SSD momentum, Intel's first-quarter bit shipments grew by nearly 30%. The average sales unit price fell by about 10% due to market price corrections. Intel’s first-quarter revenue reached US$1.04 billion. It grew 17% last quarter.